
With iconic styling, plenty of power, and a sophisticated interior, the 2024 Toyota Prius would be a capable and enjoyable hatchback under any circumstances. But with outstanding fuel economy thanks to its legendary Hybrid Synergy Drive, it’s also helping define the next generation of hybrids.
Efficiency and Power, Together at Last
With a combination of advanced technology and aerodynamic design, the 2024 Prius achieves staggering fuel economy, no matter how you configure it. The entry-level, front-wheel-drive LE trim gets up to 57 miles per gallon, and even the most feature-rich (and heaviest) Limited AWD trim gets an impressive 49 mpg combined.
Yet the 2024 Prius refuses to compromise on power in the name of efficiency. With up to 196 net horsepower and 0-60 times as fast as 7.0 seconds, the Prius is both energetic and downright fun to drive.
Confident on the Road
Thanks to its low center of gravity and tight turning diameter, the 2024 Prius is both nimble and precise. The available Electronic On-Demand All-Wheel Drive offers more traction and additional confidence in corners and foul weather. When extra power is required, engaging the Power mode offers sharper acceleration.
Roomy and Capable
With over 43 inches of legroom and a full 38 inches of headroom, the 2024 Prius can accommodate even the tallest of drivers. And with up to 23.8 cubic feet of cargo capability under the hatch, there’s plenty of room for everyone’s belongings inside. And when cargo is the priority, the Prius adapts. The rear seat offers 60/40 folding capability to make even more room inside, making room for large bags or purchases with ease.
Peace of Mind Comes Standard
Between its excellent driver assistance features and five-star crash performance, it’s no wonder the 2024 Prius earned a coveted IIHS Top Safety Pick+ designation. The on-board Toyota Safety Sense 3.0 system offers everything from full-speed range dynamic radar cruise control to lane departure detection with steering assistance and automatic high-beams. Blind spot monitoring with rear cross-path detection is also standard, making lane changes safer.
Top-Tier Technology
The 2024 Prius’ technology innovations aren’t just under the hood. The available Multi-Information Display rests above the steering wheel to offer drivers critical vehicle information without having to look down. Wireless Apple CarPlay and Android Auto come standard, with an infotainment display of up to 12.3 inches available. Six USB-C charge ports come standard with Qi-compatible wireless charging available. The available Advanced Park even offers hands-free, picture-perfect parallel parking.
With the incredible efficiency, energetic performance, and incredible safety drivers have come to expect, this year’s Prius continues to set the bar among hybrids. Now it’s time to try it out for yourself. Test drive the 2024 Prius today at Toyota of Kent in Kent, OH.

